This can sometimes get them into trouble with SEOs at companies who are vying for top search results, but Google always maintains that their concern is user experience, not businesses’ rankings.Īnd when we say constantly, we mean constantly. They maintain that their singular goal is to provide searchers with the most relevant results possible and that all updates they make are an effort to serve that purpose.

Google is constantly testing and improving the algorithms that assess and deliver on queries. Notable features Superior query understanding However, with great power comes great responsibility, and Google is not without its criticism from both webmasters and searchers alike. Needless to say, Google is doing something right in its effort to provide searchers with the most relevant, accurate information on the internet.

Source: StatCounter Global Stats - Search Engine Market Share Google has 88.16% of the search engine market share worldwide and receives over 63,000 searches per second on any given day. Compare and contrast Google, DuckDuckGo, and Bing to see which one can best provide the search experience you’re looking for. But if you compare search engines, you may be surprised to find out that some lesser-known players could better serve what you’re looking for. The word “Google” has become synonymous with “search engine” and the two are often used interchangeably without thought.

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